Logo Design & Meaning – Bank of America

May 18th, 2012 by MankoMarketing

To start our series of logo design and meaning, we’ll take a look at Bank of America. BofA is first on The Banker’s list of “Top 1000 World Banks 2011”, as ranked by Tier One capital.

The current logo was designed in 1998 by The Brand Union, a WPP-owned agency with 21 offices around the world.

The stylized American flag of red, white and blue is a clear nod to patriotism, intended to evoke trust in the company. It also suggests an American farm field, reflecting honesty and hard work.

The Arial font is simple, bold and easy to read. According to color theory, the use of blue is nonthreatening and at the same time signifies both confidence and calm.

Lastly, here’s an additional interesting bit of history. While many people know that NationsBank acquired BofA and decided to keep its name, the combined organization still operates under Federal Charter 13044 – originally granted to Giannini’s Bank of Italy in San Francisco on March 1, 1927.

Next Up: JP Morgan Chase & Co., including the origin of the Chase “donut”!

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