Financial Marketing Inspiration…from a Holiday Song!

Since 1984, PNC Wealth Management – part of my hometown bank in Pittsburgh – has been tracking the cost for one set of each of the gifts in the song “The 12 Days of Christmas” with its Christmas Price Index. Whether you celebrate this holiday, another…or even none at all, hopefully you will agree that it’s definitely a clever way to attract both clients and the media.

http://ow.ly/3hSKb

This year’s Index is 9.2% higher than 2009. Which items do you think cost the most…and why? The answers may surprise you!

Here’s a rundown of the items and total charges:

1.    Partridge in a Pear Tree: $161.99

2.    Turtle Doves: $100.00

3.    French Hens: $150.00

4.    Calling Birds: $599.96

5.    Gold Rings: $ 649.95

6.    Geese-a-Laying: $150.00

7.    Swans-a-Swimming: $5,600.00

8.    Maids-a-Milking: $58.00

9.    Ladies Dancing: $6,294.03

10. Lords-a-Leaping: $4,766.70

11. Pipers Piping: $2,356.20

12. Drummers Drumming: $2,552.55

Total: $ 23,439.38

For a complete explanation of the Index, visit http://ow.ly/3hSKb.

If you enjoyed this, please share with your colleagues and friends by forwarding and using the various social media links.  More cool financial marketing insights will follow as we end 2010 and start fresh in 2011!

Greg

This entry was posted on Thursday, December 2nd, 2010 at 4:00 pm and is filed under Good. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.