Creativity in Financial Services Firms – If not Us, Who?
According to Ted Moynihan, Managing Partner and Global Head, Financial Services, at Oliver Wyman:
“Over the last 10 years, the Financial Services industry has fought its way back to relative health.
“But, in the meantime, the techniques used to create new customer value have dramatically changed and the Big Tech industry is dominating customer mindshare and reaping the rewards.
“It’s time for Financial Services to learn and react, or continue to watch value shift to other parts of the economy.”
How can marketers help with this?
What used to be almost a dirty word in a traditional & restrained industry must now come forward, full-force…
Why do people love Big Tech/FinTech so much?
It makes things easy
It addresses pain points
And it does all that in a way that is relatable, open, accommodating, and even fun.
What drives innovation? Creativity.
If we as marketers can’t be creative, who can?
Clients and customers want it
Your energy will be revitalized
The rewards are substantial
One Simple Action Item:
Ask yourself, “What’s one small way I can encourage more creativity in my organization?”
See you soon for Tip #2!